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Custom Customer Discovery

Think you know your ICP? Let's actually check. We design and run targeted experiments to validate your market-solution-problem fit.

What's Included

• ICP hypothesis development
• Interview script design
• Stakeholder evaluation
• Actionable recommendations
• Access to our vetted professional network

For Startups

Stop Building in the Dark. Too many startups build first and validate later. We help you talk to customers early and often.

• Rapid customer interview sprints
• Pivot-or-persist decision frameworks
• Investor-ready customer insights
• Product roadmap recommendations
• Network access to industry professionals

For Solo Founders

You Can't Do Customer Discovery Alone. As a solo founder, customer discovery often falls to the bottom of the list—but it's the most important thing you can do. We handle it for you.

• Done-for-you interview recruitment
• Professional interview facilitation
• Synthesis and pattern identification
• Strategic recommendations
• Network introductions for follow-up

Innovation Inner Circle

Our custom customer discovery work is powered by the Innovation Inner Circle—a curated network of industry professionals available for paid discovery interviews.

• Access to 50+ vetted professionals
• Professionals are compensated for their time
• Faster recruitment than cold outreach

Learn more: rerev.io/lab/innovation-inner-circle

Why It Works

• Targeted Approach: We identify and reach the exact people who can validate your assumptions.
• Real Conversations: We facilitate real conversations that uncover the "why" behind customer behavior.
• Actionable Insights: You get clear recommendations, not just data.

How It Works

1. Hypothesis Development: We define your ICP assumptions and what you need to learn.
2. Interview Design: We create interview scripts that uncover real insights without leading questions.
3. Recruitment & Interviews: We recruit from our network and conduct 10-20 discovery interviews.
4. Synthesis & Recommendations: We deliver a clear report with patterns, insights, and strategic recommendations.

Book a consult: rerev.io/contact

rerev.io | keyona@rerev.io