Categorization: Embrace the Status Quo
You're making this harder than it needs to be. Don't reinvent the wheel when marketing your software startup. Leverage existing software categories to help customers find and evaluate your product more easily.
GO TO MARKETPOSITIONING
Keyona Meeks
5/8/20241 min read
Startups have a habit of thinking they’re the first of their kind. But embracing being a disruptor also means acknowledging the pre-existing status quo that the product is playing in.
People use tech, and more crucially- continue to use tech, because it solves a problem for them, either as private individuals or a part of organized bodies. So when developing a new go-to-market strategy, it's crucial to consider how to position the product. Using copy to (truthfully) position that software product in the category of its potential peers allows for would-be-users to more easily find and assess the product as it relates to their ongoing product needs.
It’s a win-win. Your marketing team (i.e. You) doesn’t have to reinvent the wheel and your soon-to-be-customers can find and evaluate your product much more quickly.
Below is a table of software categories that you can reference when considering how to position your product in a new market. Please reach out if there’s a software category missing!
